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6 Tips for Making a Memorable C-Suite Event

Photo by Christina @ wocintechchat.com on Unsplash

C-suite-level executives have always been an essential part of any company or organization. They provide leadership and keep the company running smoothly. However, C-suite managers have a heavy workload, often with their appointment books filled months in advance. That’s why you should make the most of all C-suite events where you can get these managers and executives together in one place.

C-suite positions have changed post-pandemic. As a result, top-level managers have more challenges and responsibilities than ever before. Navigating a highly volatile environment and juggling business needs with those of their employees has brought about a demand for new capabilities in C-suite management.

Businesses are also demanding more from their top-level hires due to concerns about competition and the labor shortage. This obviously adds stress to an environment already filled with uncertainty. Thankfully, making executives feel appreciated is one of the many things you can achieve through a C-suite event. Depending on your goals, memorable C-suite events can also motivate executives, recruit new hires, bring the team together, and more. However, your C-suite event must be outstanding if you want to accomplish any of these things.

How to Plan the Ultimate C-Suite Event

Your executives can make out-of-the-box decisions that drive change. Likewise, you should aim to be just as creative and goal-oriented when planning the ultimate C-suite event. To be successful, you’ll first need to consider several important details. This includes everything from the location of the event to the entertainment and the speakers you hire.

1. Determine the purpose of the event

Are you looking for a way to reward your managers, attract a bigger audience of potential hires, or maybe foster better connections among the group? Getting C-suite executives from your own company to attend is one thing. But, will your top executives be the only attendees, or are you looking to bring in new potential hires?

To make informed decisions in the future, you’ll need to determine the purpose and intended result of the event at the very beginning of the planning phase.

2. Choose a location

Deciding on a location for the event isn’t usually the first step, but it’s easily among the most important. Carefully choosing a destination can transform a typical event into a memorable and impactful one. Executives spend hours in boardrooms, and behind desks, so you should find a location that offers them a change in scenery.

That said, the small details matter too. For example, if you choose to have the event in a banquet hall, you should select one close to a hotel. Likewise, if you decide on a weekend trip, make sure there is an assortment of entertainment options nearby.

Photo by Priscilla Du Preez on Unsplash

3. Strike a balance between entertainment and education

No one wants to rearrange their schedule so they can listen to a boring speaker that knows less than they do. Make sure you choose engaging speakers that will inspire your guests and leave them wanting to do more. The speakers should complement the purpose and overall theme of the event – and have a reputation for inspiring their audiences. Some ideas include:

  • Influencers
  • Industry Experts
  • Thought Leaders
  • Your Top Executive

If your event is more about showing your appreciation or rewarding your executives for a job well done, the entertainment should be just as high level. Look for someone with celebrity status that aligns with the purpose of the gathering. You might even find someone as effective at speaking about their success as they are at entertaining the crowd.

4. Consider keeping it small and intimate

If your goal is to have executives connect, a small and intimate gathering is ideal. This could be in the form of a dinner or a forum. Don’t worry about a smaller event being underwhelming. If you manage all the other details properly, a small gathering where people can have deeper conversations should work in your favor.

This event will also be much easier to plan, assuming this is your first attempt at sponsoring a special event for C-suite-level executives. This gives you the chance to learn about what works and what doesn’t, whether regarding the location or the speakers.

5. Look for an emotional connection

We might tend to think of C-suite executives as stiff, professional, and lacking in emotion. But emotional intelligence (EI) is one of the most important characteristics your top talent can have. It isn’t a quality everyone is born with, but it is one they will need to succeed. It means having high levels of self-awareness, social awareness, and relationship-building skills.

You’ll also need these skills to accomplish your goal at your next event. You need to be authentic, engaging, and able to incorporate storytelling when speaking. You should also hire entertainment that’s equally engaging and tailored to the executives. After all, creating tangible experiences is key to making an event memorable.

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