Author name: Oana Borcoman

Oana Borcoman, a dynamic entrepreneur with a passion for hospitality and a relentless drive to help her clients achieve success, is the visionary leader behind EVOKE: An Experience Agency. Born in Romania and pursuing the American entrepreneurial dream, Oana immigrated to Texas in 1994, carrying with her the rich heritage of her homeland and embracing the opportunities that the U.S. offers.

 

With a background firmly rooted in hospitality, Oana's journey is made possible by a culmination of experiences throughout her career. After graduating from the University of Houston with the highest honors and earning her Level 1 Sommelier certification at a young age, Oana launched her career in the alcohol-beverage industry. Boasting nearly 15 years of expertise working in various industries in sales, business strategy, marketing, and events & activations, Oana has honed her skills to become a powerful force. Her focus on crafting bespoke, creative, and experience-driven marketing strategies has made EVOKE a go-to partner for businesses and brands seeking transformative growth in the beverage industry and beyond.

 

In addition to developing creative, business strategy solutions, Oana has spent the last three years establishing herself as a prominent presence in the promotional products industry. Her journey into promotional products began as a frustrated buyer, which ultimately led her to incorporate product sourcing and distributorship as a service within her agency. Through self-guided education and sheer determination, she disrupted the industry. She believes in reshaping the promotional products landscape, striving to deliver a distinctively differentiated strategic approach. Her unique blend of background and career experience has positioned EVOKE as a true standout, redefining standards and exceeding client expectations along the way.

 

Always in the know and on the go, Oana possesses a remarkable ability to stay ahead of trends and adapt to ever-changing landscapes, ensuring her clients receive nothing less than the best. When not pursuing her business, she loves spending time with family and friends, her 3 fur-babies, and traveling the world. She believes exposure to other cultures and experiences is an integral part of bringing a fresh perspective to every project and her pursuit of continued growth and lasting success.

 

As the CEO & Founder of EVOKE: An Experience Agency, Oana Borcoman exemplifies the spirit of entrepreneurship, creativity, and unwavering commitment to helping businesses and brands flourish.

Customer Experience

Standing Out from Your Competition through a Customer Experience Marketing Strategy

When it comes to marketing your business, it’s important to find ways to stand out from your competition. One effective way to do this is by implementing a customer experience marketing strategy. By prioritizing the customer experience, you can create a unique brand identity that sets you apart from other businesses in your industry. So, …

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Boutique Event Planning

Boutique Event Planning

Welcome to the world of boutique event planning, where every event is bespoke, unique, and personalized to perfection. Boutique event planning is a specialized service that focuses on delivering unforgettable experiences rather than just organizing events. From intimate gatherings to grand celebrations, boutique event planners offer a level of personalization and attention to detail that …

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Boutique Event Planning

The Small Details Matter: A Boutique Event Planning Mantra!

Boutique event planning is a unique approach that focuses on creating bespoke occasions tailored to the client’s vision and preferences. In this article, we will explore the principles of boutique event planning and why paying attention to the small details is crucial to make the event a success. Boutique event planning is all about going …

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Boutique Event Planning

Differences Between Planning Conference Events & Boutique Event Planning

Event planning is no longer a one-size-fits-all approach. From large conference events to more personalized boutique event planning, there are different ways to approach event planning. The key is understanding the differences between the two approaches and which one best suits your needs. Boutique event planning is a more specialized approach to event planning. It …

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client appreciation

Incorporate Client Experiences in Your 2022 Marketing Budgets

After companies were largely limited to virtual marketing efforts in 2021, many are looking forward to getting more personal with their clients in the coming year. Companies are making customer experience (CX) a top priority in 2022, and not just on a regular level. Taking the same approach to client appreciation and marketing as before …

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