5 Ways to Incorporate Merch into Your Corporate Events

Branded merchandise is a powerful tool that can help elevate your brand at corporate events. By incorporating branded merchandise into your events, you not only increase brand visibility but also leave a lasting impression on your attendees.

In this section, we will explore five effective strategies for incorporating branded merchandise into your corporate events. From utilizing branded merchandise as event giveaways to integrating it into event décor, we’ve got you covered.

Utilize Branded Merchandise as Event Giveaways

One of the most effective strategies for incorporating branded merchandise into your corporate events is by using them as event giveaways. Not only do they serve as a token of appreciation for attendees, but they also create a long-lasting positive impression of your brand.

When choosing which branded merchandise to provide, make sure they align with your brand’s values and messaging. Quality and usefulness are also important factors to consider as this will determine whether attendees will actually use the items after the event.

Some popular branded merchandise options for giveaways include:

Item Description
Tote bags Sturdy and reusable, tote bags are perfect for carrying everyday essentials. Make sure to choose a design that stands out but still aligns with your brand image.
Water bottles A practical and eco-friendly choice, branded water bottles are not only useful but also help to promote a healthy lifestyle. Opt for a design that is visually appealing and functional.
Notebooks A classic choice, branded notebooks are useful for taking notes and keeping track of important information. Consider using high-quality paper and sleek designs that appeal to attendees.

Remember to allocate a budget for branded merchandise giveaways and plan accordingly to avoid overspending. When done right, providing branded merchandise as giveaways can be a cost-effective way to boost brand awareness and create a positive impression of your brand.

Branded Merchandise

Create Branded Merchandise Display Areas

If you want to promote your branded merchandise and increase brand visibility, consider dedicating specific areas at your corporate events where attendees can explore and interact with them. A well-designed branded merchandise display can attract attention, generate interest, and create a memorable experience for your attendees.

When creating your display, consider the following:

  • Design: Your branded merchandise display should be visually appealing and align with your brand’s identity.
  • Layout: Your display should be easy to navigate and allow attendees to discover all your branded products.
  • Interactivity: Encourage attendees to engage with your branded merchandise by adding interactive elements such as touchscreens or product demonstrations.
  • Personalization: Consider offering personalized branded merchandise for attendees as a token of appreciation.

By creating a branded merchandise display area, attendees will have the opportunity to explore and engage with your products in a hands-on manner, leaving a lasting impression of your brand. The display will also encourage attendees to share their experience on social media and generate organic brand exposure.

To give you an idea of how a branded merchandise display area can look like, check out the image below:

Branded Merchandise Display Area Example

Incorporate Branded Merchandise into Event Activities

Make your corporate events more exciting and memorable by incorporating branded merchandise into event activities. While branded giveaways are effective, adding some fun and games can make your events more engaging and help attendees to interact with your brand. Here are some ideas to consider:

1. Host a Contest: Organize a fun competition that requires attendees to participate in a game or activity that promotes your brand or product. Offer branded merchandise as prizes to the winners, and you will have attendees lined up to participate.

2. Set up a Photo Booth: Create a themed photo booth that includes branded merchandise. This could be anything from a backdrop to props. Encourage attendees to take photos and share them on social media with your branded hashtag.

3. Create Interactive Experiences: Design interactive experiences that allow attendees to engage with your brand and your branded merchandise. It could be virtual reality games, product demonstrations, or anything that puts your product and brand in the spotlight.

By incorporating branded merchandise into event activities, you can generate excitement, create meaningful interactions with your brand and products, and leave a lasting impression on attendees.

Branded Merchandise

“Incorporating branded merchandise into events is more than just giving away some tote bags or pens, it has to be a part of the story you are telling with your event.” – Paige Faircloth, Founder of Faircloth & Supply

Personalize Branded Merchandise for VIPs or Key Stakeholders

One way to make your VIPs or key stakeholders feel appreciated during your corporate events is by personalizing branded merchandise exclusively for them. This personalized touch not only strengthens your relationships but also demonstrates your commitment to their value. It’s an excellent opportunity to make them feel special and valued during your corporate events.

To effectively personalize your branded merchandise, consider the recipient’s preferences and interests. This will help you create a unique and memorable gift that aligns with their personal taste. You can also customize the merchandise with their name, title, or a special message to make it even more personal.

When personalizing your branded merchandise, it’s essential to maintain consistency with your brand’s messaging and identity. This ensures that the personalized merchandise still aligns with your brand’s values and messaging, while still being unique to the recipient.

Overall, personalizing branded merchandise for VIPs or key stakeholders is an excellent way to show appreciation and strengthen relationships during your corporate events.

Corporate Gifting personalized merchandise

Integrate Branded Merchandise into Event Decor

Integrating branded merchandise into your event decor is a great way to enhance brand visibility and create a cohesive brand experience throughout the event. By displaying branded merchandise in areas where attendees will spend the most time, you can ensure that your brand is seen by as many people as possible.

You can use branded signage, banners, or creative displays that align with your brand’s identity. For example, you could create a branded photo booth where attendees can take pictures with your branded props or incorporate branded pillows and throws into seating areas. These small touches can make a big difference in creating a memorable experience for your guests.

Remember to be strategic with your placement. Consider areas where attendees will be spending the most time, such as the registration area, lounges, and dining areas. By placing your branded merchandise in high-traffic areas, you can ensure maximum visibility.

Branded Merchandise Display

Don’t be afraid to get creative with your branded merchandise displays. By incorporating them into the overall event decor, you can create a more immersive brand experience for your guests.

FAQ – Frequently Asked Questions about Branded Merchandise at Corporate Events

Here are some frequently asked questions about incorporating branded merchandise into your corporate events:

1. What kind of branded merchandise works best for corporate events?

Branded merchandise that is useful, high-quality, and aligns with your brand’s values and messaging works best for corporate events. Examples include branded drinkware, USB drives, tote bags, or clothing.

2. How can I ensure that attendees actually use the branded merchandise?

By providing useful and high-quality branded merchandise, attendees are more likely to use it. Additionally, consider offering items that align with the event’s activities or theme to increase the likelihood of its use.

3. How can branded merchandise enhance my brand’s visibility at corporate events?

By incorporating branded merchandise into your event giveaways, displays, activities, and décor, you can increase brand visibility and leave a lasting impression on attendees.

4. What is the best way to distribute branded merchandise at corporate events?

The best way to distribute branded merchandise is during the event registration or check-in process, or by offering it as a token of appreciation at the end of the event. You can also use it as prizes in contests or raffles.

5. What if I have a limited budget for branded merchandise?

Consider offering a smaller quantity of high-quality branded merchandise that aligns with your brand’s messaging and values. You can also offer branded merchandise as prizes in contests or raffles, or create a designated area for attendees to interact with the branded merchandise instead of distributing it to every attendee.

6. How can I measure the effectiveness of branded merchandise at my corporate event?

You can measure the effectiveness of branded merchandise by conducting post-event surveys to gather attendees’ feedback and tracking social media mentions or engagement related to the branded merchandise.

By incorporating branded merchandise into your corporate events, you can enhance brand visibility, create meaningful interactions with attendees, and leave a lasting positive impression on your brand.

Oana Borcoman

Oana Borcoman, a dynamic entrepreneur with a passion for hospitality and a relentless drive to help her clients achieve success, is the visionary leader behind EVOKE: An Experience Agency. Born in Romania and pursuing the American entrepreneurial dream, Oana immigrated to Texas in 1994, carrying with her the rich heritage of her homeland and embracing the opportunities that the U.S. offers.   With a background firmly rooted in hospitality, Oana's journey is made possible by a culmination of experiences throughout her career. After graduating from the University of Houston with the highest honors and earning her Level 1 Sommelier certification at a young age, Oana launched her career in the alcohol-beverage industry. Boasting nearly 15 years of expertise working in various industries in sales, business strategy, marketing, and events & activations, Oana has honed her skills to become a powerful force. Her focus on crafting bespoke, creative, and experience-driven marketing strategies has made EVOKE a go-to partner for businesses and brands seeking transformative growth in the beverage industry and beyond.   In addition to developing creative, business strategy solutions, Oana has spent the last three years establishing herself as a prominent presence in the promotional products industry. Her journey into promotional products began as a frustrated buyer, which ultimately led her to incorporate product sourcing and distributorship as a service within her agency. Through self-guided education and sheer determination, she disrupted the industry. She believes in reshaping the promotional products landscape, striving to deliver a distinctively differentiated strategic approach. Her unique blend of background and career experience has positioned EVOKE as a true standout, redefining standards and exceeding client expectations along the way.   Always in the know and on the go, Oana possesses a remarkable ability to stay ahead of trends and adapt to ever-changing landscapes, ensuring her clients receive nothing less than the best. When not pursuing her business, she loves spending time with family and friends, her 3 fur-babies, and traveling the world. She believes exposure to other cultures and experiences is an integral part of bringing a fresh perspective to every project and her pursuit of continued growth and lasting success.   As the CEO & Founder of EVOKE: An Experience Agency, Oana Borcoman exemplifies the spirit of entrepreneurship, creativity, and unwavering commitment to helping businesses and brands flourish.

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